Customer relationship management is expected to become the leading cloud software as service solution in the United Kingdom over the next year, according to a recent article at CloudTech.
The overall cloud computing adoption rate in the UK is about 84% and continues to rise, according to the CloudTech article. As customers in all industries are becoming increasingly tech savvy and more inclined to interact with businesses digitally, professional organizations are adopting CRM cloud software in the UK in record numbers.
The internet overall has become the UK’s second biggest economic contributor, behind the property sector with manufacturing and retail trailing behind, according to a recent BCG report.
“The Internet is the fastest-growing component of the economy in the developed and developing markets of the G-20,” Paul Zwillenberg, a BCG partner and digital economy expert. “It creates jobs across many industries, from software and app developers to people who fix broken iPad screens, and everything in between. A digitally informed Twenty-First Century Industrial Strategy will help ensure that the UK remains at the forefront of the digital economy, attracting and retaining the jobs that come with it.”
Despite the fact that the UK is leading the way in digital economy and business are rapidly adoption CRM cloud software in the UK, organizations in any part of the world would be wise to a adopt a SaaS CRM system.
CRM online helps business streamline the sales processes, keeps customers engaged through strategic marketing automation and helps decision makers react quickly to market changes through analytics and social data. Even public sector organizations have found cloud based CRM to be a critical part of IT operations.
Check out this video to see how one public sector organization was able to use Dynamics CRM online to drive to improve processes and employee satisfaction.
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