Becoming a Social CIO: Why It Matters

Fifteen years ago, if someone asked if you were social, the question would have meant that you were friendly and outgoing. Today, people use the term to refer to a person’s level of expertise with social media.

Although many business leaders have embraced social media with open arms, some of their peers still view it as a consumer tool without applications for the enterprise. This attitude is out of date. Moreover, it can actually hurt a company.