The grocery market is often in the spotlight, but the rise in popularity of value retailers has caused significant shifts in the sector in the past year.
This month, Aldi overtook Waitrose to become the UK's sixth largest supermarket, with a market share of 5.3%, according to Kantar data.
Aldi and Lidl now account for 9% of the grocery market, compared with 5.4% in 2012.
This shift in consumer spend has proven disruptive for the big four supermarkets; Tesco, Asda, Sainsbury's and Morrisons now command their lowest combined market share for a decade.
Keeping pace with shopping habits
It's not only which retailers consumers shop with that is changing - how they shop is also evolving as they move away from the traditional, once-a-week food shop to visiting several different retailers multiple times a week.
As grocers try to adjust to the constantly changing demands of consumers, the market continues to evolve at pace.
In our latest interactive guide, we explore these trends and drill down into the changing nature of customers' shopping through exclusive consumer research into the sector.
Our research shows that technology is playing an increasingly important part in customer experience in the grocery sector, but price is still paramount for consumers when making their food shopping choices.
We polled 1,000 consumers to give retailers a unique insight into this exciting, volatile market - the exclusive results of which will are revealed in our latest sector-specific guide, which can be viewed here.
This guide offers insights into:
- Customer shopping habits
- The impact of the discounters
- Consumer loyalty
- Product preferences
- Customer experience
- The future of grocery
The guide provides a detailed analysis of the grocery market and aims to help retailers gain specific insights that will help them target a greater share of the grocery wallet and deliver an amazing customer experience.
Click here to view the full guide.
Learn more about Microsoft Dynamics for Retail here.
Share your thoughts about this guide on Twitter #MSDynGrocery
The grocery market is often in
the spotlight, but the rise in
popularity of value retailers
has caused significant shifts
in the sector in the past year.
This month, Aldi overtook
Waitrose to become the UK’s sixth largest
supermarket, with a market share of 5.3%,
according to Kantar data.
Aldi and Lidl now account for 9% of the
grocery market, compared with 5.4% in
2012.
This shift in consumer spend has proved
disruptive for the big four supermarkets;
Tesco, Asda, Sainsbury’s and Morrisons now
command their lowest combined market
share for a decade.
KEEPING PACE WITH
SHOPPING HABITS
It’s not only which retailers consumers
shop with that is changing – how they shop
is also evolving as they move away from
the traditional, once-a-week food shop to
visiting several different retailers multiple
times a week.
As grocers try to adjust to the constantly
changing demands of consumers, the market
continues to evolve at pace.
In our latest interactive guide, Retail Week
and Microsoft explore these trends and drill
down into the changing nature of customers’
shopping through exclusive consumer
research into the sector.
Our research shows that technology is
playing an increasingly important part in
customer experience in the grocery sector,
but price is still paramount for consumers
when making their food shopping choices.
We polled 1,000 consumers to give
The changing dynamics of
the grocery market
Retail Week and Microsoft reveal findings of exclusive research into changing
consumer habits in the grocery market in their latest sector-specific guide
29%
56% of consumers
do ALL of their
food shopping
IN STORE
THREE IN FOUR
18 to 25 year olds value
SELF-SERVICE TILLS
when food shopping
47%
25%
17%
of consumers visit
TWO RETAILERS
per week
of consumers visit
ONE RETAILER
per week
of consumers visit
THREE RETAILERS
per week
of consumers say they
DIDN’T shop with
two years ago
but DO NOW
ALDI
53%
££££££££££
££££££££££
48% of consumers say they use a
wider variety of retailers
than they did two years ago for
their grocery shopping
prefer to buy food
a few times a week
instead of one big shop
£££8£6££%££££
say PRICE a ects
their food shopping choices
7 5%
of consumers have a Tesco Clubcard
retailers a unique insight into this exciting,
volatile market – the exclusive results of
which will be revealed on Friday April 24
in our latest sector-specific guide
(www.retail-week.com/groceryguide).
The guide offers insights into:
n Customer shopping habits
n The impact of the discounters
n Consumer loyalty
n Product preferences
n Customer experience
n The future of grocery
The guide provides a detailed analysis of
the grocery market, and aims to help
retailers gain specific insights that will help
them target a greater share of the grocery
wallet and deliver an amazing customer
experience.
Advertising feature
To view the full guide (available
on Friday April 24) visit
www.retail-week.com/
groceryguide
Learn more about Microsoft
Dynamics for Retail
www.microsoft.com/en-gb/
dynamics/retail.aspx
#MSDynGrocery