By Steve Endow Several years ago I read an article in Scientific American called "The Tyranny of Choice" by Barry Schwartz. It was fascinating and finally gave a name to a frustration that I had been noticing for several years, particularly when having to shop for something new or expensive. If it visited a store, I would be confronted with an entire wall or aisle of products and it was overwhelming to try and choose just one. I recommend reading the article, but Mr. Schwartz has since...(read more)![]()
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