This article will focus on the benefits of partnering with a company that offers a corporate performance management solution as a product.
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Companies around the world are in search for affordable and user-friendly corporate performance management (CPM) tools to fulfill their needs. In other words, to understand the needs of a customer is the primary step in becoming a reputable brand. If you work at a business solutions company specializing in financial software and are looking into becoming a reseller, you will come across a handful of corporate performance management companies in the game. Finding the right fit for your company is extremely important.
You will experience many benefits as a partner of a CPM company. For example, many CPM companies have a partner program designed to help your company grow and put you on the fast track to winning more deals. In addition, benefits include Enterprise Resource Planning (ERP) software integration and connectors, marketing materials and resources, training, a partner community, and more. Let’s start with the benefits below:
Data Integration
If you know your audience, it is vital to meet their needs. Finding a CPM software company that has a great relationship with the ERP companies they integrate with will open doors for you and your business.
Marketing
Content is incredibly valuable to most organizations. According to Demand Metric, 90% of all organizations use content in their marketing efforts. Therefore, the CPM software company you choose should have an array of marketing materials. For instance, below for a list of marketing materials you should be able to provide to your customer that you can get from a partner.
- Social Media Content
- Videos focusing on marketing, demos, and webinars.
- Blog Articles
- White Papers
- Case Studies/Testimonials
- Visuals
- Brochures
- Press Releases
- Product Data Sheets
- Newsletters
Services
Many CPM software companies offer various types of services. Moreover, companies with consulting, training, and support services will help with everything from implementation to training customers and partners to be product experts.
Community
Make sure the company you end up choosing to partner with has a partner channel and community. Ask the CPM organization if they host any partner events for networking and training. This will be beneficial to your business and your customers.
If you want to learn more about the benefits of partnering with a CPM company, click here.