Mobility and e-Commerce: Perfect Together

Does your company have separate teams for digital marketing and branding as well as for e-Commerce? If it does, it joins the ranks of many other firms who rely on the exact same arrangement. However, just because it’s a common situation doesn’t mean that it’s the best idea.

Why is it a good idea to combine the digital marketing and branding department with the division that handles e-Commerce? They perform two completely separate activities, right? Actually, marketing, branding, and e-Commerce dovetail quite nicely. So, it makes sense that they should be working closely.