Note: The following is a guest post from Parature, from Microsoft Sr. Product Marketing Manager Tricia Morris. Tricia promotes Parature's focus on customer service thought leadership and best practices through Parature's customer service blog.
Customers’ expectations for brands and organizations delivering the right answer at the right time, whether through assisted or self-service, continue to grow. In the The Real Self-Service Economy Report, 70% of consumers surveyed now expect a company website to include a self-service application.
In the most recent American Express Customer Service Barometer, 99% of consumers say that getting a satisfactory answer or being connected to someone knowledgeable are important prerequisites to a great customer service experience. But while customers are expecting more, many brands and organizations are struggling with providing the knowledge agents and employees need to consistently deliver the right answers at the right time across all major service and engagement channels.
This infographic presents a snapshot view of the current state of knowledge delivery when it comes to customer service, showing that we should never be content with our customer service content:
Empowering Employees, Engaging Customers with
Parature Knowledge within Microsoft Dynamics CRM
Knowledge and knowledge management serve as the basis for productive, proactive and consistent assisted and self-service customer care. When both employees and customers can find the right answers at the right time, delivered on the channel of their choice or convenience, satisfaction is sure to rise.
Knowledge on every desktop is the foundation for Parature and Microsoft Dynamics CRM’s powerful and growing integration success story. Teamed with Microsoft Dynamics CRM’s case management, this easy access to and delivery of knowledge empowers employees and engages customers for greater service success. Click here to download the feature sheet or contact Sonoma Partners to make this powerful integration work for your brand or organization.