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Azure Partner Community: Announcements from Build and Ignite, and preparing for WPC 2015

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Nick Johnson - Microsoft US Partner Technology Strategist for Microsoft Azure
by Nick Johnson, PMP
US Partner Technology Strategist for Microsoft Azure

The Microsoft Azure Partner Community is led by National Partner Technology Strategists from the Microsoft US Partner Team. Partner Community activities include blog posts, discussions on Yammer, newsletters, and community calls.

Things here at Microsoft are incredibly exciting right now. The Build 2015 and Ignite 2015 conferences were sold-out events filled with amazing product announcements and discussions about Azure, Windows 10, Office 365, and more. In this month’s Azure Partner Community blog series and call, we’ll take a look at some of the Azure-related announcements and explain what they mean for partners.

2015 Worldwide Partner Conference

The 2015 Worldwide Partner Conference in Orlando, Florida is just a few weeks away, and there will be many opportunities for the Azure Partner Community to connect, learn, and share while there. If you are registered, you can build out your session and meeting schedule now in Connect, and if you’re not yet registered, take a look at the Session Catalog to get a sense of the great content being delivered. Filter on Azure and Azure IoT Services in the Products section for a list of 100+ sessions, and learn about the US Sessions here.

While you’re at WPC, plan to stop by the US Lounge in The Commons, where we’ll have Azure experts available to answer your questions about building your practice, profitability, and readiness. Look for the schedule here on the US Partner Community blog, as well as in the Azure Partner newsletter and Yammer group. Leading up to and throughout the conference, follow @wpcus on Twitter for real-time updates about US Partner activities. If you won’t be at WPC, follow @msuspartner for information about announcements and how to watch the Vision Keynotes live.

Take stock of your Azure practice

In several of our community blog posts this year, and in many of the conversations my colleagues and I have had with partners, we’ve suggested that you have to start thinking beyond just having an Azure practice. Azure is such a large and flexible platform, and I have been challenging partners to start getting more detailed.

A good way to start is by asking, do your sellers simply sell Azure, or do they sell solutions built on Azure? Our most successful partners don’t simply have an Azure practice, they have a “disaster recovery practice built on Azure” or an “identity management practice built on Azure.” Instead of selling Azure, they sell Disaster Recovery or Identity Management. This subtle change in approach can give sellers specific, focused solutions to talk to customers about. What solutions on Azure are you building?

Build an actionable Azure technical readiness plan

A common question I hear from partners is, “How do I build a readiness plan for my technical team?” Sometimes, the question is in the form of a statement, like, “We just need to learn Azure.” It can be daunting to ask someone to “learn Azure,” but you can approach this technical readiness similar to your sales strategy, and instead ask your technical team to learn “disaster recovery on Azure.”

Our guidance is to pick an area or two and ask your team to focus there. Once there is a focus, finding readiness resources and training is more manageable. Here is a list where you can find readiness and training:

Using the above list, you can build a really robust plan for your team. The plan will help you track progress. Don’t stop there—as we add new features and capabilities to Azure and our Cloud Platform, there are new information, materials, and training available. Check out the Cloud Platform roadmap, refer to the resources above regularly, and stay connected to the US Partner Community for updates.

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In the remaining June posts, and in our June 18 community call, we’ll cover the latest announcements about Microsoft Azure, and talk about what they mean for partners.

Previous Azure Partner Community topics

Focus on Microsoft Dynamics CRM Online

Focus on Data Platforms and Big Data

Focus on Azure benefits for partners

Focus on Top Partner Topics

Focus on Office 365

Focus on Networking

Focus on Managing Virtual Machines

Focus on Migration to Azure


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